In a survey, it was noted that 73% of consumers only trust reviews written in the last month. Thus, it is important to keep a fresh flow of reviews coming in, especially for event companies where the opinions differ with each new event.
From family gatherings to corporate evenings, each event has a unique flavor, and it needs to be captured and promoted well to its future audience.
Therefore, reviews stand out as a key tool of marketing whereby the audience speaks for your company and the services it can offer. This provides your event company with consumer trust and support.
You can also buy Google reviews to help your company grow its social presence. In this blog, we’ll talk about all the possible ways to grow your event company by using audience reviews.
How to Get More Reviews for Your Event Company
The following are some ways to increase your reviews for the event company, so take a look and use them mindfully.
Ask Clients for Reviews After Each Event
Use events to connect with new people and facilitate an easy reviewing process at each event. You can send a thank-you email or message post the event asking people to review their experience.
Additionally, you can place QR codes in the event venue, which people can easily scan through their phones and provide instant feedback.
Offer a Community Experience for Clients to Leave Reviews
Don’t limit the thrill and joy of being part of a community until the event date. Rather, foster a community of people who would like to attend such events regularly.
When an event makes people connect and build bonds, they are much more likely to attend again as well as leave positive reviews about your company.
Use review platforms relevant to event planning.
Your event company needs to target a platform that fulfills your reach goals and targets a wider audience. Platforms like Google, Yelp, WeddingWire, The Knot, and Eventective could be great choices.
Leverage Social Media to Encourage Reviews
Your events might be attended offline, but the potential audience for your future events remains on social media.
Do not sleep on the opportunity to add magnificent posts about each event and leverage your social media accounts to gain more traction for similar future events.
Showcase Positive Reviews on Your Website
Showcase individualistic and dedicated testimonies from the event audience on your website home page. This will help ensure that your events are credible, fun, and authentic to any new viewer who wishes to attend them.
How to Use Reviews to Grow Your Event Company
As we now know about the importance and ways for getting more reviews, we also need to look out for how we can use these reviews to substantially grow your event company.
Highlight client reviews in marketing materials.
Your event company’s marketing mix needs to emphasize the people who wish to connect with your organization. Thus, by showcasing reviews in your marketing material, you display how audience experience is valuable for your events.
The best of your reviews can be added to promotional materials, including brochures, email newsletters, and social media ads, which would solidify more trust in your brand.
Incorporate reviews into your SEO strategy.
Search engine results and ranking are crucial for any event company, as this is a surefire way to attract new audiences. Reviews highly contribute to search rankings and must be made a part of your next SEO strategy.
Particularly for event planning services, you can improve your chances of showing up in local searches and map results by promoting more reviews and answering them.
Build trust with new clients using social proof.
When people see unbiased audiences genuinely liking and recommending an event or a company, they are much more willing to believe it than any of your promotional activities.
Thus, include positive reviews in your promotional strategy and let your previous happy audiences talk for you.
Respond to reviews and engage with clients.
You must make your audience feel connected and engaged, even outside the event days. To easily achieve this, you can respond to their reviews, offer empathy in case of grievance, and thank them for a positive review.
Make them feel valued and respond to all feedback, as this will show your desire to engage and build a bond with your entire audience.
Best Practices for Managing Online Reviews
As you travel through the journey of gathering more online reviews and using them to grow your event company, here are some of the best practices you must remember.
Monitor reviews regularly.
Keep monitoring your reviews closely to stay aware of any requirements, complaints, or responses to your event activities. By regularly checking reviews, you can promptly solve any issue that occurs and understand the overall needs of your future audience.
Respond to negative reviews professionally.
You might feel the need to be protective when tackling a negative review, but remember that this could lead to damaging your online reputation.
Rather, take a moment to calm down and assess the whole situation before responding to such comments politely. This will be a testament to your professionalism and tact in handling negative situations.
Keep a Consistent Flow of New Reviews
It is very significant for an event company that the reviews it gets are new and fresh, as this shows the activeness of the organization. Make sure to keep the reviews rolling by asking for them during and post each event.
Conclusion
Gaining reviews and growing your event company’s business through them can sound like an intimidating task at first.
However, practices like easy provision of review links, associating with correct review platforms, and using social media to encourage new reviews can help in achieving the goal.
Additionally, you can use Buyreviewz and get help from their reviewing services, which will help you gain the required interaction.
By following the tips on growing your event company through reviews and adapting the best practices mentioned above, you can gain a generous amount of audience for your future events.
